Do you know? According to statistics, around 1 billion people worldwide use Instagram every month. Of that 1 billion, 63% are active users! Well, now we know that the benefits of Instagram for business are enormous. That’s why Instagram can be one of the right platforms for promoting your business. So, if you’re in the process of putting together a marketing strategy as you can see at SN Herne, what a coincidence! In this article, we will discuss what are the advantages of Instagram that can help promote your products and services.
1. Popular platforms
As we know, Instagram is very popular because of its many users. Most of these users spent an average of 28 minutes a day browsing this app in 2020. And it has become commonplace if the majority of Instagram users to follow their favorite online store or brand accounts on Instagram. Not only that, the most popular feature, namely ‘Stories’ is used by more than 500 million people in a day! Millennials and Gen-Z generations like to look for Stories from the products and services they want to buy. Now, you certainly understand why this platform can be a powerful way to introduce and promote your business to consumers.
2. Highly visual platform
Around 65% of the population are visual learners, which is why platforms like Instagram have so many fans. Instagram has proven to be superior when it comes to showcasing and explaining products. With the help of Instagram, a business can brand and build its business character. So, the business can target its target market. For example, an online store that sells clothing uses the Stories feature to showcase its latest collection. From the Stories, their followers know what products have just been released. That way, later many people will know about your product. You also have the opportunity to get customers that way.
However, don’t forget to write your website link or business contacts in the bio. Or, if you have more than 10,000 followers, you can use the ‘Swipe Up’ feature. With this feature, it will be easier for potential customers to see your product and make a purchase.